Privacy Policy
Privacy Policy
Last updated: June 2026
This Privacy Policy explains how WharfPrint (“we”, “us”, “our”) collects, uses, and protects your personal information when you use our website at wharfprint.co.uk or place an order with us.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
WharfPrint is a print and packaging company based in the United Kingdom. We supply printed products and packaging to businesses across the UK.
For data protection enquiries, please contact us at: info@wharfprint.co.uk
2. What Information We Collect
We may collect the following personal information when you use our website or place an order:
- Name and job title
- Company name and business address
- Email address and telephone number
- Billing and delivery address
- Payment information (processed securely via Shopify Payments — we do not store card details)
- Order history and product preferences
- Information submitted via our quote request forms, including artwork files
- Communications sent to us by email, WhatsApp, or contact form
We also collect certain technical information automatically when you visit our website, including your IP address, browser type, pages visited, and referring website. This is collected via cookies and analytics tools.
3. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders and quote requests
- Communicate with you about your order, artwork, or enquiry
- Send order confirmations, dispatch notifications, and invoices
- Respond to customer service enquiries
- Improve our website and services
- Comply with our legal and regulatory obligations
We do not use your personal information for unsolicited marketing without your consent.
4. Legal Basis for Processing
We process your personal data on the following legal bases under UK GDPR:
- Contract performance — processing necessary to fulfil your order or respond to your quote request
- Legal obligation — processing required to comply with UK law (e.g. tax and accounting records)
- Legitimate interests — improving our services and communicating with existing customers about relevant products
- Consent — where you have explicitly opted in to receive marketing communications
5. How We Share Your Information
We do not sell your personal data to third parties. We may share your information with:
- Shopify Inc. — our e-commerce platform provider, who hosts and processes order and customer data on our behalf
- Payment processors — to securely process transactions
- Delivery and courier services — to fulfil and track your order
- Uploadly — our artwork upload tool, which stores uploaded files on your behalf to facilitate print production
- Professional advisors — accountants, legal advisors, where necessary
All third-party processors are required to handle your data securely and only for the purposes we specify.
6. Data Retention
We retain your personal data for as long as is necessary to fulfil the purposes described in this policy. Order and transaction records are typically retained for 7 years in line with UK tax and accounting requirements. You may request deletion of your data at any time, subject to any legal obligation we have to retain certain records.
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify any inaccurate or incomplete data
- Erase your personal data (the “right to be forgotten”), subject to legal retention requirements
- Restrict processing of your data in certain circumstances
- Object to processing based on legitimate interests
- Data portability — receive your data in a structured, machine-readable format
- Withdraw consent at any time where consent is the basis for processing
To exercise any of these rights, please contact us at info@wharfprint.co.uk. We will respond within 30 days.
If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.
8. Cookies
Our website uses cookies to improve your browsing experience and analyse site usage. By continuing to use our website, you consent to our use of cookies in accordance with this policy.
Types of cookies we use:
- Essential cookies — required for the website to function correctly
- Analytics cookies — used to understand how visitors use our website (e.g. Google Analytics)
- Functional cookies — used to remember your preferences
You can manage or disable cookies through your browser settings at any time.
9. Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses SSL encryption and all payment transactions are processed by Shopify’s PCI-compliant infrastructure.
10. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and recommend you review their privacy policies independently.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be available on this page. We recommend checking this page periodically.
Contact Us
For any questions about this Privacy Policy or how we handle your data, please contact us at:
Email: info@wharfprint.co.uk
Website: wharfprint.co.uk